*(SOURCE: IRI Total US MULO, Calendar Year 2020 and Calendar Year ending 11.28.21, Dollar Sales). Accolade Wines has poached the 19 Crimes brand director. Flashback: Machat said he thought of selling vampire- and Dracula-themed wine after reading 'Dracula' in 1985 while working as a music. Though Snoop Cali Rosé won the most innovative wine award this year and Snoop Cali Red won for 2020, the Living Wine Labels core line also includes personalities like John Boyle O’Reilly, who on his 1867 transportation journey to Australia published poetry throughout and outwitted prison guards on arrival to escape to America, and Jane Castings, who was caught and convicted for receiving stolen goods of cheese and bacon that landed her seven years in Tasmania.Īs the newest AR experience requires only an internet connection, it’s easy enough to use on a whim, allowing the wine to speak for itself this year and undoubtedly serving the entertainment so desired from your guests. Snoop Dogg has been front and centre of the hugely-successful 19 Crimes brand - which now sells 5 million-plus cases of wine a year. Hes also currently suing the owner of wine brand 19 Crimes. “AR gave us the unique opportunity to let these historic criminals-turned-colonists tell their own stories in a way that resonates with today’s consumer,” furthered Alterman. Jermaine Stone, president and CEO of Cru Luv Selections, says he believes that Snoop Dogg’s 19 Crimes partnership will expose wine to a larger audience and encourage them to drink wine, and. What better way to tell their authentic stories than hearing it through their voice?” said Alterman. “We had a brand that was already resonating with consumers because the stories of the people on our 19 Crimes labels were real and they were pioneers. 19 Crimes offers consumers a remarkable way to interact. This is how the concept of Living Wine Labels came about as there was already an intrigue behind the faces on the bottles. Yet, in the case of 19 Crimes, the application of a real-life convict to a sparkling wine label adds an element of levity, but so too novelty and romanticism to what are ultimately narratives of crime and criminal activity thus potentially making light of the convict experience.
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